Many product reviews today feel like long lectures about the tax code, thanks to the popularity of mobile phones and cheap video cameras. These videos lack focus and are more like a taped meeting of the city council.
There are many ways to avoid boring your audience and drawing harsh criticism from them, or falling into the bad reviews trap. These five tips will help you create great videos product reviews.
1. You risk your life if you exceed three minutes.
Your audience would prefer to see a preview of the product, not to do a doctoral thesis.Keep the review brief and to-the-point. You should be able to run for three minutes or more.
Pop songs and commercials on television rarely last more than three minutes. It’s because people lose interest quickly if there’s no storyline to follow.
2. Focus on the product and discuss it honestly.
The review shouldFocus on the product and not the reviewer.. While it is a good idea to add a little personal opinion to the reviews and give depth to your descriptions, no one wants to watch you go on about you, your life, and your opinions.
Your opinions should be respected Be as honest and balanced as possible There are many shades of gray that can be described for any product, no matter how polarized it is. Your viewers do not want to see you fawning and infatuated, but they don’t want a trash and banter session. Reviewing a product’s strengths and weaknesses is not a way to impress the audience by being clever, grumpy or nasty.
3. Focus on the main features and what they do.
Because you only have a few minutes, don’t feel pressured to go through the entire specification sheet. Select a few unique features that make this product stand out Or provide some level of distinctiveness over the rest, and elaborate incisively on these.
Although widget 5000 might have a new button, is it as relevant to your audience? Refocus your attention away from dry recitations of facts and figures Let’s now discuss the features that make it easier and more enjoyable for users.
4. Do not give a speech of valedictorian, but just recite your script.
Even animated speakers can become automatons reading from scripts. If you are not a Strasberg or Stanislavski method acting school graduate, Don’t attempt to read your review.. Keep track of your progress by making a list with the most important points and a rough estimate of when you will get to the next one.
A point from “shooting script” with timings and instructions will keep you from running too fast or too slow. You can then improvise your way through the review, while still sounding natural and conversational. The best review voice-overs are restrained jazz. You’re encouraged to riff, but keep it close to the melody.
5. Quick, clear edits are important. There are many of them.
You’re not completing the task in a reasonable time. Editing can be a difficult art and takes many years to perfect. However, a good rule is that editing should not take more than a few seconds. A static image should not be displayed on a screen for more than three seconds.
For fancy crossfades, straight cuts are almost always preferred to fancy ones. You can also use iris, arrows, and other gimmicks within your editing software. If you don’t have a $5,000 steady camera rig, don’t attempt to substitute cutting with the camera. Even the most fluid freehand movements can make a tilt or pan seem unsteady.
These guidelines won’t get you closer to the Academy Award nomination. But, remember that video reviews can bring in money and positive attention. You’ll win your viewers over if you plan well and avoid negative comments.