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Product Video Services for brands and eCommerce

The objective is to use creative, compelling storytelling to make your product the star of your product video. You could choose to show your product in action in a variety of settings, to highlight every unique feature that your product offers. 3D animation is an option to showcase your product by utilizing our talented motion designers that will redesign your product before it even exists, allowing you to raise excitement and a customer following before it hits the market. Or, you can put your product on a pedestal and shoot it with a seamless white background where it can be the stunning sole subject of the video, accompanied by voiceover and music.


In a product video, you need to accomplish several goals, including

  • Displaying the uniqueness of your product
  • Describing how it will solve the specific problem a customer may have
  • Showcasing how the product is superior to the competition
  • Defining why it’s worth the customer’s investment

Testimonials are a great way to entice people to choose your company. Watching others praise your company instills confidence in prospects.

eCommerce Video Content

We utilize our marketing expertise to create an attractive product video for your unique products and brand. 

Product Video production

Demonstrate Your Product

A great way to visually demonstrate your product. You invite your audience to engage with your product—what it looks like and how it functions—rather than just reading about your unique selling proposition; it establishes trust and credibility and clarifies benefits.

Convert More Visitors

Viewers can see your product in action, helping them better understand why it would be of value to them. They don’t have to decipher written content to figure out how your product works; they can just sit back and watch while you show it to them.

Types of Video

Why show your potential customer static images or text when you can have the product shown to its fullest in a visual format? Demonstrating key elements of your product in a concise and controlled fashion and highlighting benefits will provide a dynamic and interactive experience that your potential customers won’t soon forget.

Multiple Uses

There are many places where you can utilize a product overview video, including on a product landing page, on YouTube or other social media sites, and in email, communications to show how your product solves a need. Product videos are a great way to improve conversion in any online channel.

Product videos are a key video marketing tool. Any business that provides a product or service can benefit from using them in their marketing strategy. They are on social media, landing pages, and product pages. These content marketing powerhouses lead to higher conversion rates across the board. They can feature on company websites, social media accounts, or product pages. The purpose of this video content is to educate potential customers on product features while showing the product in action.


our Approach to Product Videos

At ASL Productions, we work closely with our clients to produce high-quality content that keeps audiences entertained and interested throughout. Product videos are no different and require just as much time and energy to produce. Today, products include apps, software, and other online products making it more important than ever to plan for your production.

From next season’s clothing line to an app utilized for construction safety, we’ve done it all. Understanding how to highlight a product’s features is critical for any product launch or introduction.

ASL regularly produces demo videos, product explainers & retail showcases. What makes these videos successful is the understanding that consumers don’t want to be sold products. They want to be shown information so they can make an educated decision. So, with that in mind, we set out to highlight the benefits and uses of products in engaging ways.


Different Kinds of Product Videos

Product videos are typically produced in one of two ways. The first is a video that shows the features of the item and walks you through how they work. One example of this is our Work Market video. This video works because the audience is shown all they can do with the product.

The other way you can utilize a product video is by showing off the beauty of an item. Thermador is an example of this because celebrity chef and the incredible dishes she created with the product. This is more of an emotional appeal than a technical explainer product video but both are very effective.

The value of working with ASL Productions is that we bring more to the table than just technical production services. From creative planning to execution and delivery, we help create videos that bring your products and production to life.

Imba Production is a full-service video production studio and a team specializing in creative communication. Our services range from corporate videos and branding to interviews and testimonials, encompassing each stage of the production process: conceptualizing, video production, and post-production. Each project we take on is an audiovisual masterpiece in its own right, designed and executed to creatively attain our clients’ goals while engaging with their target audience. With years of experience and a national, award-winning team of experts, there is no photo we can’t capture nor any video we can’t shoot. No project we take on will fail to go above and beyond your expectations — that’s the Imba Production  guarantee!

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