instagram video production

Our dedication to marketing video has always been high. We love the experience of the creative world. So we have embraced better Instagram video production services for the brands-audience era. 

 With more Instagram content choices than ever, today’s imba production is successfully helping brands to engage, empower and increase their fan base on all mediums and all social networks. 

Characteristics of Instagram video production

• Short Video
• Marketing Video
• Story Video

We trade in attention and know-how to deepen relationships between brands, influencers, and their target audiences by co-creating with the best. From idea generation, storyboard, and script development, to production and distribution, our collaborative approach allows us to tell authentic and compelling stories that deliver measurable returns on investment.

Imba Production provides Instagram Video Production in Europe and worldwide.

There is no doubt that videos are the best way to market your product. However, the medium you choose to promote your video must make sense. We live in an era of short attention spans and even smaller tolerance for monotonous, uninteresting media. Getting people actually to watch ads these days is an uphill task. 

That is why you should move slowly away from outright advertisement-like videos and into the sphere of personal and shareable videos that look like they were made for fun and not just to promote a product.

If that sounds counterintuitive, think about how viral videos are shared millions of times and re-watched repeatedly. Of course, a professional crew and high production values can make the same content look and feel infinitely better, but the handheld, intimate nature of these videos is somehow appealing. 

Instagram videos are perfect for promoting a product. They are short and don’t have to be made with the total budget of an explainer video.

Show the product

The point of an Instagram video is that it needs to reach people, and they need to want to click on it voluntarily. Therefore, it should not be stuffed with information, nor should it have flying graphics all over the screen. Show your product and make those few seconds count.

Show people  

Your workplace, staff, and the people who make your brand what it needs to be seen. You can have the video in your offices to show off the fun work environment. Show the planning process and activities surrounding the product before it is brought to the customers. Showing people how much fun went into the effect is one of the best ways to get people interested. 

Show people enjoying your product

Using the product is one thing; having fun with it is something else entirely. Make sure you capture the reaction of people who are using your product or service like it was meant to. Most promotional videos restrict themselves to showing the product and cutting out the user; you can have both for added effect.